Tuesday, June 2, 2020
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Solitary fitness has replaced group fitness
In the 2010s, group classes became the fitness world’s hottest trend.
Services like ClassPass democratized yoga and barre studios, while the likes of Barry’s Bootcamp and Orange Theory helped combined buzzy HIIT (high intensity interval training) workouts with an upscale, pay-as-you-go model that served as an alternative to the gym membership.
But with the COVID-19 pandemic shuttering most fitness classes — and research suggesting these settings are ripe for spreading the virus — Americans appear to have embraced solo fitness endeavors out of necessity.
And a big winner appears to be the performance running sneaker industry.
According to analysts at Bank of America Global Research brands like Brooks, HOKA One One, On Running, and Nike’s (NKE) performance running sneakers stand to benefit