The Healing Cabinet is a boutique cannabis dispensary supply company based near Santa Cruz. But in the weeks since the novel coronavirus swept across the country, it’s gotten into a different business: hand sanitizer.
THC, as the company is cleverly acronymed, is now selling a product branded as “COVID Killer,” an ethyl alcohol-based disinfectant marketed by a sister company called DHM Group. According to its Instagram page, COVID Killer is now available at Ace Hardware stores in the area.
Whether it remains in local retail or goes national, DHM is determined to protect its brand. Two weeks ago, the company applied for a trademark with the U.S. Patent and Trademark Office, hoping to claim sole ownership of the COVID Killer tagline. And they’re not the only ones who have branding on the mind as the pandemic lingers.
Trademark applications filed